Preview with sample data. Every figure is generated demo data for a soap store. Once your Meta account is connected these become your real numbers — layout, filters and logic stay identical.
Daily ad spend
Return on ad spend
Creative RotationFreshness
How much spend goes to new creative — and what it does to CPA. New ads are the lifeblood of a scaling account; this quantifies the rotation.
Freshness · % of spend on ≤14d creative
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Spend-weighted creative age
—
mean age of a spent €
Fresh CPA · ≤14d creative
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Stale CPA · >14d creative
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Weekly spend share by creative age — darkest = freshest
Demographics
Audience breakdown by age & gender
Women
Men
Unknown
Campaign performance
Where the budget went, and what it returned
Top performing ads
Ranked for the selected period · click a column to re-sort
Launch cohorts
Spend & return of creatives grouped by when they launched
Recently launched
New creative live in the last 14 days · naming convention FORMAT_PRODUCT_ANGLE_ITERATION
In Depth Commerce FZ-LLC · Currency shown in EUR (€), one-line change to switch · Sample data, not yet connected to a live Meta account.
Freshness, demographics, cohorts and all metrics are computed the way Meta's Marketing API returns them.